I always said it was a matter of time before hip-hop would become more important and more popular.Ī version of this article originally appeared in the Jan. What’s going on, whether it’s controversial or political, hip-hop always weighed into all these things. We’ve reported that R&B/hip-hop was the biggest genre of 2017. Everybody has great advice and the same intentions, so there ain’t no small goals. You’re only as good as your team, so if your team’s strong around you, it just puts you in a greater position.

It feels like one family - JAY-Z’s one call away for any advice, any questions.

How has your career changed since joining Roc Nation? To get any accomplishments, to me just shows that they were wrong, and that they don’t know me. It means a lot, with all the doubt when I first started making music - you know, “he’s a mixtape rapper,” or “he’s a trap rapper” or whatever they may say.

“Juice” is your tenth track on the Hot 100. We just were kickin’ it, so he just came out. I thought I glimpsed Tory Lanez in the video, but he’s not featured in the song. When the record turns out to be as big as, that’s a great feeling. I like to make music from a personal standpoint, and the music that feels good to me, and when the music becomes big, it’s even better because it’s an even more organic feeling than when you, like, tried to make the hit record. Me and my producer Ben Billions were trying to create a song that when it comes on, people immediately feel good, feel like partying, which we call a vibe. Roughly one year since joining the Roc Nation family - at a time when hip-hop is bigger than ever - Gotti credits phone calls with JAY-Z for keeping him on his game (“he’s a real big homie”), touts an ever-growing jewelry collection (“D-R-I-P-P-I-N-G”) and is prepping a collab with breakout rap queen Cardi B.īelow, Gotti explains the idea behind “Juice,” how Roc Nation is changing his career and why hip-hop will only grow more popular in 2018. Yo Gotti Talks New TIDAL Documentary and Releasing His Latest Studio Album, 'I Still Am'

New yo gotti interview